Overview of the Digital Transformation
The Rise of the Internet and Social Media
Initial Promise vs. Current Reality
1.1 Definition and Mechanisms
Concept Introduced by Shoshana Zuboff
Data Collection Practices by Tech Giants
1.2 Impact on Privacy and Autonomy
Examples of Data Breaches and Misuse
1.3 Literature and Case Studies
"The Age of Surveillance Capitalism" by Shoshana Zuboff
2.1 Definition and Mechanisms
How Platforms Monetize User Data
Programmatic Advertising and Real-Time Bidding
2.2 Impact on User Experience and Content Quality
Clickbait and Misinformation Proliferation
2.3 Examples and Case Studies